Re: How not to design a Likert Scale?

I agree that words are difficult to define, and it's just as key to design
the questions clearly so that they don't imply multiple answers, such as:

"I liked this movie and would rent it again"

Well, I may have hated it and would rent it again, or I may have loved it
and yet would not rent it again.

Back to the scale question, and keeping in mind that accessibility is
important to me when designing any sort of communication interface, a model
I really like is the pain chart (with the smiley / frowney faces) you see in
the doctor's office. I believe it to be globally accessible, without the
need for words.

Susan Ramlet
Usability Engineer, Enterprise Applications
Medtronic

On Fri, Jan 23, 2009 at 4:11 AM, William Hudson <
[email protected]> wrote:

> How to use Likert scales seem to be a pretty touchy subject (from my
> past experience), but I just had to share this example of how (I think)
> not to do it.
>
> <snip>



>
> What do list members think? What do you use when conducting surveys?
>
> Regards,
>
> William Hudson
> Syntagm Ltd
> Design for Usability
> US Toll Free 1-866-SYNTAGM
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