Re: Does death impact perceptions of thought leadership and branding in a Web site?
"Zigo, Joy" <[email protected]> Fri, 28 Aug 2009 16:49:14 -0400
| Newsgroups | gmane.comp.web.chi-web |
|---|---|
| Message-ID | <9865FE894AA0424685A5FF25884FDFE8286DA269@hcusny116.na.harpercollins.org> |
John Lennon did not have a web site while alive, but Yoko Ono continues to nurture his image and cultural leadership at http://www.johnlennon.com/html/news.aspx. The home page features News items. One of them, about an exhibit of Lennon's art in Newton Mass, states, "Yoko Ono believes John Lennon's campaign for peace is as powerful as ever. And, as the steward of Lennon's legacy, Ono thinks showing her late husband's art is a crucial part of that campaign." Maybe not what you have in mind, tho. Because he died a longer time ago, many people who see and hear Lennon's art, or who might visit this site, were not alive when he was. So even if he had had a site back in the 70's, they would not have used it. Joy .................. Joy Zigo Manager, User Interface HarperCollins Publishers IT Dept, New York 212-207-7645 -----Original Message----- From: ACM SIGCHI WWW Human Factors (Open Discussion) [mailto:[email protected]] On Behalf Of Lisa Gualtieri Sent: Friday, August 28, 2009 11:59 AM To: [email protected] Subject: Does death impact perceptions of thought leadership and branding in a Web site? While Michael Jackson's death undoubtedly increased sales of his music, my question is if death impacts how people use a Web site that is based on the deceased person's thought leadership or brand. One of my master's students worked on the redesign of DrSpock.com and, in her evaluations, looked at people's knowledge and perception of Dr. Spock. I recently read that Mr. Rogers, of children's television fame, is making a comeback on the Web. Obviously in both cases a legacy can live on but the deceased person is not involved in the Web design or content. Do you know of other instances? Do you think death impact's people's perceptions? And do you know if any literature on this topic? Lisa -- Lisa Gualtieri, Ph.D. Adjunct Clinical Professor, Tufts University School of Medicine New course on Web Strategies for Health Communication: http://webstrategiesforhealth.com Blog on health: http://lisagualtieri.com Editor-in-Chief, eLearn Magazine, http://eLearnMag.org Blog on education: http://blog.acm.org/elearn/ Phone: 781-861-7373 Email: [email protected] -------------------------------------------------------------- Tip of the Day: Use the archives to research common questions CHI-WEB: www.sigchi.org/web POSTINGS: mailto:[email protected] MODERATORS: mailto:[email protected] SUBSCRIPTION CHANGES & FAQ: www.sigchi.org/web/faq.html -------------------------------------------------------------- ****************************************************** CONFIDENTIALITY NOTICE: This E-Mail is intended only for the use of the individual or entity to whom it is addressed and may contain information that is privileged, confidential and exempt from disclosure under applicable law. If you have received this communication in error, please do not distribute and delete the original message. Please notify the sender by E-Mail at the address shown. Thank you for your compliance. -------------------------------------------------------------- Tip of the Day: Use the archives to research common questions CHI-WEB: www.sigchi.org/web POSTINGS: mailto:[email protected] MODERATORS: mailto:[email protected] SUBSCRIPTION CHANGES & FAQ: www.sigchi.org/web/faq.html --------------------------------------------------------------