Usability test design approaches for A/B testing

Kay Corry Aubrey <[email protected]> Wed, 29 Sep 2010 08:54:31 -0400
Newsgroups gmane.comp.web.chi-web
Message-ID <[email protected]>
Hi - can anyone on the  Chi-web list suggest innovative usability test
design approaches for A/B testing? Both A and B will be presented on the
same screen and the user needs to peruse each and choose the one they
prefer. I am looking for ideas on the best UIs to present text and pictures
most effectively for this type of purpose and was wondering if folks on the
list have suggestions. 

Please send your ideas to me and I will collect, summarize, and send out to
the list. 

Thanks!

Kay 

Kay Corry Aubrey, user-centered research and design 
Usability Resources Inc | www.UsabilityResources.net |
[email protected]
Phone: 781-275-3020 | Fax: 1-781-998-0325

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