Fwd: Question about traffic and conversion
Luz Calvo <[email protected]> Thu, 17 Feb 2011 15:41:55 +0100
| Newsgroups | gmane.comp.web.chi-web |
|---|---|
| Message-ID | <[email protected]> |
Hi Bill I send you this conversation in an Adwords forum, with the same problem. http://www.google.com/support/forum/p/AdWords/thread?tid=07b390fe3c17e7a0&hl=en Hope it helps you, Luz. ---------- Forwarded message ---------- From: Phillips, William [HDQUV] <[email protected]> Date: 2011/2/16 Subject: Question about traffic and conversion To: [email protected] Hi - Although I am not a usability expert I have worked on web sites for over 15 years and I have learned much from this group. I have a question I was hoping the group might have some insight on or perhaps even point me to a white paper or literature on the topic. As our web site traffic has increased (mileageplus.com), we have seen the actual conversion decrease, although the overall YOY conversion is higher. I was under the impression this is standard; since we're driving more traffic to the site and have optimized it with new features, more users are looking and browsing and ultimately purchasing. Since the numbers were so low in the beginning, only those users really interested in purchasing were using the site. My management finds the drop in conversion worrisome. Is there any particular school-of-thought on this? Many thanks, Bill ~~~~~~~~~~~~~~~~~~~~~~~~~~ Bill Phillips Project Manager | Mileage Plus Email: [email protected] Phone or Fax: 312.997.8166 ~~~~~~~~~~~~~~~~~~~~~~~~~~ -------------------------------------------------------------- Tip of the Day: Forward out-of-office replies to mailto:[email protected] CHI-WEB: www.sigchi.org/resources/web/faq.html MODERATOR: mailto:[email protected] -------------------------------------------------------------- -- Luz Calvo Flores http://moresimplicis.blogspot.com usabilidad y accesibilidad web -------------------------------------------------------------- Tip of the Day: Postings must be in plain text CHI-WEB: www.sigchi.org/resources/web/faq.html MODERATOR: mailto:[email protected] --------------------------------------------------------------