Re: Ways to entice users
"Patti Shank, PhD, CPT" <[email protected]> Thu, 28 Apr 2011 11:31:33 -0600
| Newsgroups | gmane.comp.web.chi-web |
|---|---|
| Organization | Learning Peaks LLC |
| Message-ID | <[email protected]> |
Actually, marketing (and other fields, such as mine) specifically aim to get people to perceive and attend to certain things in order to influence them so this isn't too far-fetched. Support for these approaches comes from perception, attention, and memory research. A few of the mass market books related to this topic: Influencer: The Power to Change Anything (2008), Kerry Patterson, Joseph Grenny, David Maxfield, and Al Switzler, McGraw-Hill. Influence: Science and Practice (2009), Robert B. Cialdini, Pearson Education, Inc. Made to Stick: Why Some Ideas Survive and Others Die (2007), Chip Health and Dan Heath, Random House. Yes!: 50 Scientifically Proven Ways to Be Persuasive (2008), Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini, Free Press. Scientists Identify Neural Circuitry of First Impressions http://www.sciencedaily.com/releases/2009/03/090308142247.htm Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (2009), Joseph Medina, Pear Press. Neuro Web Design: What Makes Them Click (2009), Susan M. Weinschenk, New Riders. Writing for Emotional Impact: Advanced Dramatic Techniques to Attract, Engage, and Fascinate the Reader from Beginning to End (2005), Karl Iglesias, WingSpan Press. Patti Patti Shank, PhD, CPT www.learningpeaks.com Twitter: pattishank My books on Amazon: http://amzn.to/fcgx3C -----Original Message----- On Thu, Apr 28, 2011 at 11:05 AM, Dave Broschinsky <[email protected]>wrote: > As I have been hitting the job interview circuit, I have noticed that > more and more I am being asked questions about how to entice the user > to do something or perform an action. My typical answer is that you > can't force them to do anything, and that many of the things you might > consider have been sullied by web advertisers and actually can lead to banner blindness. > I keep thinking, listen there is no silver bullet, give the user a > good reason to do something and they will find a way to do it. > > My question is: Have I missed something? is there a magic bullet that > screams "Drink Me!" to Alice? > > thank you for any thoughts on the matter. > > daveb > > -------------------------------------------------------------- > Tip of the Day: Email mailto:[email protected] > with any comments, questions or problems > CHI-WEB: www.sigchi.org/resources/web/faq.html > MODERATOR: mailto:[email protected] > -------------------------------------------------------------- > -------------------------------------------------------------- Tip of the Day: Email mailto:[email protected] with any comments, questions or problems CHI-WEB: www.sigchi.org/resources/web/faq.html MODERATOR: mailto:[email protected] -------------------------------------------------------------- -------------------------------------------------------------- Tip of the Day: Email mailto:[email protected] with any comments, questions or problems CHI-WEB: www.sigchi.org/resources/web/faq.html MODERATOR: mailto:[email protected] --------------------------------------------------------------