Usability Study of Elder Travel Websites

Jeff Johnson <[email protected]> Mon, 24 Dec 2012 09:41:28 -0800

Newsgroups	gmane.comp.web.chi-web
Message-ID	<[email protected]>

CHI-Web colleagues,

Many studies have examined the general usability of websites.  But what =
about websites whose primary audience is older adults?  Do they follow =
published guidelines for designing websites for an older audience?  To =
find out, Wiser Usability (http://WiserUsability.com) conducted a =
usability study of three websites of organizations that offer tours and =
cruises for older travelers.  Nine women aged 55-80 participated in the =
study.  For more information, please see:
=
http://wiserusability.com/2012/12/21/corporate-websites-still-ignoring-cus=
tomers-50/

Comments welcomed.

Thanks,
Jeff Johnson, Ph.D.
Wiser Usability, Inc.

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