Facebook quiz results and an even shorter Don't Know survey
William Hudson <[email protected]> Thu, 5 Aug 2010 16:14:46 +0000
| Newsgroups | gmane.comp.web.ucd,gmane.comp.web.design-for-usability |
|---|---|
| Message-ID | <[email protected]> |
--_000_F50131469A920B46BB110BE2A2F354A81BC3C229hermessyntagmco_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable (Apologies if you receive this more than once.) Thanks to everyone who took part in my Facebook quiz. There were over 300 r= esponses. The full survey results are written up at http://www.syntagm.co.u= k/design/facebookstudy.htm but there is a brief summary below. Some of you noticed that I did not include a Don't Know response in my ques= tions. My thinking was that it was a very short questionnaire (only two que= stions warranted a Don't Know) and that I wanted respondents' best guesses = rather than just an admission that they couldn't remember. Diana Kornbrot a= t the University of Hertfordshire UK suggested it would be interesting to r= un a short survey on what people normally did in questionnaire design, so I= have set one up at http://www.syntagm.co.uk/cgi-bin/dontknow-survey.pl So if you design questionnaires in your work, please take the survey - it s= hould only require about 30 seconds of your time. As usual, I will publish = the results. FACEBOOK STUDY SUMMARY I ran this quiz because I have found that casual Facebook users get confuse= d between the concepts of the wall and the news feed. So the main question = in the quiz (Q3) was how to get to the wall. Only half of respondents got t= his right (you need to click on the Profile tab). This is consistent with m= y expectations, but unfortunately not absolute proof since respondents coul= d just be poor at remembering how to get there. A secondary issue was that of Facebook Privacy. I have to confess that I ha= d not looked at this for a long time and was surprised at how potentially c= onfusing it was. The correct answer to 'by default, who can see your Wall?'= (Q5) was 'it depends on what is posted'. Only 9% of respondents knew or re= membered this. In the full results (at http://www.syntagm.co.uk/design/facebookstudy.htm) = I suggest a different approach to the wall/newsfeed issue that would also a= ddress privacy by making it more obvious to Facebook members what others ca= n or cannot see. Regards, William Hudson Syntagm Ltd User Experience Strategist UK 01235-522859 World +44-1235-522859 US Toll Free 1-866-SYNTAGM mailto:[email protected] http://www.syntagm.co.uk<http://www.syntagm.co.uk/> skype:williamhudsonskype twitter:SyntagmUCD Syntagm is a limited company registered in England and Wales (1985). Registered number: 1895345. Registered office: 10 Oxford Road, Abingdon OX1= 4 2DS. UX, UCD and Usability Courses in London, Brussels and Hamburg www.syntagm.co.uk/design/courses<http://www.syntagm.co.uk/design/courses> --_000_F50131469A920B46BB110BE2A2F354A81BC3C229hermessyntagmco_ Content-Type: text/html; charset="us-ascii" Content-Transfer-Encoding: quoted-printable <html xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:o=3D"urn:schemas-micr= osoft-com:office:office" xmlns:w=3D"urn:schemas-microsoft-com:office:word" = xmlns:m=3D"http://schemas.microsoft.com/office/2004/12/omml" xmlns=3D"http:= //www.w3.org/TR/REC-html40"><head><meta http-equiv=3DContent-Type content= =3D"text/html; charset=3Dus-ascii"><meta name=3DGenerator content=3D"Micros= oft Word 14 (filtered medium)"><style><!-- /* Font Definitions */ @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0cm; margin-bottom:.0001pt; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-fareast-language:EN-US;} a:link, span.MsoHyperlink {mso-style-priority:99; color:blue; text-decoration:underline;} a:visited, span.MsoHyperlinkFollowed {mso-style-priority:99; color:purple; text-decoration:underline;} span.EmailStyle17 {mso-style-type:personal-compose; font-family:"Calibri","sans-serif"; color:#1F497D; font-weight:normal; font-style:normal; text-decoration:none none;} .MsoChpDefault {mso-style-type:export-only; font-family:"Calibri","sans-serif"; mso-fareast-language:EN-US;} @page WordSection1 {size:612.0pt 792.0pt; margin:72.0pt 72.0pt 72.0pt 72.0pt;} div.WordSection1 {page:WordSection1;} --></style><!--[if gte mso 9]><xml> <o:shapedefaults v:ext=3D"edit" spidmax=3D"1026" /> </xml><![endif]--><!--[if gte mso 9]><xml> <o:shapelayout v:ext=3D"edit"> <o:idmap v:ext=3D"edit" data=3D"1" /> </o:shapelayout></xml><![endif]--></head><body lang=3DEN-GB link=3Dblue vli= nk=3Dpurple><div class=3DWordSection1><p class=3DMsoNormal><span style=3D'c= olor:#1F497D'>(Apologies if you receive this more than once.)<o:p></o:p></s= pan></p><p class=3DMsoNormal><span style=3D'color:#1F497D'><o:p> </o:p= ></span></p><p class=3DMsoNormal><span style=3D'color:#1F497D'>Thanks to ev= eryone who took part in my Facebook quiz. There were over 300 responses. Th= e full survey results are written up at <a href=3D"http://www.syntagm.co.uk= /design/facebookstudy.htm">http://www.syntagm.co.uk/design/facebookstudy.ht= m</a> but there is a brief summary below.<o:p></o:p></span></p><p class=3DM= soNormal><span style=3D'color:#1F497D'><o:p> </o:p></span></p><p class= =3DMsoNormal><span style=3D'color:#1F497D'>Some of you noticed that I did n= ot include a Don’t Know response in my questions. My thinking was tha= t it was a very short questionnaire (only two questions warranted a DonR= 17;t Know) and that I wanted respondents’ best guesses rather than ju= st an admission that they couldn’t remember. Diana Kornbrot at the Un= iversity of Hertfordshire UK suggested it would be interesting to run a sho= rt survey on what people normally did in questionnaire design, so I have se= t one up at <a href=3D"http://www.syntagm.co.uk/cgi-bin/dontknow-survey.pl"= >http://www.syntagm.co.uk/cgi-bin/dontknow-survey.pl</a> <o:p></o:p></span>= </p><p class=3DMsoNormal><span style=3D'color:#1F497D'><o:p> </o:p></s= pan></p><p class=3DMsoNormal><span style=3D'color:#1F497D'>So if you design= questionnaires in your work, please take the survey – it should only= require about 30 seconds of your time. As usual, I will publish the result= s.<o:p></o:p></span></p><p class=3DMsoNormal><span style=3D'color:#1F497D'>= <o:p> </o:p></span></p><p class=3DMsoNormal><span style=3D'color:#1F49= 7D'>FACEBOOK STUDY SUMMARY<o:p></o:p></span></p><p class=3DMsoNormal><span = style=3D'color:#1F497D'><o:p> </o:p></span></p><p class=3DMsoNormal><s= pan style=3D'color:#1F497D'>I ran this quiz because I have found that casua= l Facebook users get confused between the concepts of the wall and the news= feed. So the main question in the quiz (Q3) was how to get to the wall. On= ly half of respondents got this right (you need to click on the Profile tab= ). This is consistent with my expectations, but unfortunately not absolute = proof since respondents could just be poor at remembering how to get there.= <o:p></o:p></span></p><p class=3DMsoNormal><span style=3D'color:#1F497D'><o= :p> </o:p></span></p><p class=3DMsoNormal><span style=3D'color:#1F497D= '>A secondary issue was that of Facebook Privacy. I have to confess that I = had not looked at this for a long time and was surprised at how potentially= confusing it was. The correct answer to ‘by default, who can see you= r Wall?’ (Q5) was ‘it depends on what is posted’. Only 9%= of respondents knew or remembered this.<o:p></o:p></span></p><p class=3DMs= oNormal><span style=3D'color:#1F497D'><o:p> </o:p></span></p><p class= =3DMsoNormal><span style=3D'color:#1F497D'>In the full results (at <a href= =3D"http://www.syntagm.co.uk/design/facebookstudy.htm">http://www.syntagm.c= o.uk/design/facebookstudy.htm</a>) I suggest a different approach to the wa= ll/newsfeed issue that would also address privacy by making it more obvious= to Facebook members what others can or cannot see.<o:p></o:p></span></p><p= class=3DMsoNormal><span style=3D'color:#1F497D'><o:p> </o:p></span></= p><p class=3DMsoNormal><span style=3D'color:#1F497D;mso-fareast-language:EN= -GB'>Regards,<br><br>William Hudson<br>Syntagm Ltd<br></span><span style=3D= 'color:#1F497D;mso-fareast-language:EN-GB'>User Experience Strategist</span= ><span style=3D'color:#1F497D;mso-fareast-language:EN-GB'><br>UK 01235-5228= 59<br>World +44-1235-522859<br>US Toll Free 1-866-SYNTAGM<br><a href=3D"mai= lto:[email protected]"><span style=3D'color:#1F497D'>mailto:will= [email protected]</span></a><br><a href=3D"http://www.syntagm.co.uk/= "><span style=3D'color:#1F497D'>http://www.syntagm.co.uk</span></a></span><= span style=3D'color:#1F497D;mso-fareast-language:EN-GB'><o:p></o:p></span><= /p><p class=3DMsoNormal><span style=3D'color:#1F497D;mso-fareast-language:E= N-GB'>skype:williamhudsonskype<br></span><span style=3D'font-size:12.0pt;co= lor:#1F497D;mso-fareast-language:EN-GB'>twitter:SyntagmUCD</span><span styl= e=3D'color:#1F497D;mso-fareast-language:EN-GB'> </span><span style=3D'color= :#1F497D;mso-fareast-language:EN-GB'><o:p></o:p></span></p><p class=3DMsoNo= rmal><span style=3D'color:#1F497D;mso-fareast-language:EN-GB'><o:p> </= o:p></span></p><p class=3DMsoNormal><span style=3D'color:#1F497D;mso-fareas= t-language:EN-GB'>Syntagm is a limited company registered in England and Wa= les (1985).</span><span style=3D'color:#1F497D;mso-fareast-language:EN-GB'>= <o:p></o:p></span></p><p class=3DMsoNormal><span style=3D'color:#1F497D;mso= -fareast-language:EN-GB'>Registered number: 1895345. Registered office: 10 = Oxford Road, Abingdon OX14 2DS.</span><span style=3D'color:#1F497D;mso-fare= ast-language:EN-GB'><o:p></o:p></span></p><p class=3DMsoNormal><span style= =3D'color:#1F497D;mso-fareast-language:EN-GB'><o:p> </o:p></span></p><= p class=3DMsoNormal><span style=3D'color:#1F497D'>UX, UCD and Usability Cou= rses in London, Brussels and Hamburg<o:p></o:p></span></p><p class=3DMsoNor= mal><span style=3D'color:#1F497D'><a href=3D"http://www.syntagm.co.uk/desig= n/courses"><span style=3D'color:#1F497D'>www.syntagm.co.uk/design/courses</= span></a><o:p></o:p></span></p><p class=3DMsoNormal><o:p> </o:p></p></= div></body></html>= --_000_F50131469A920B46BB110BE2A2F354A81BC3C229hermessyntagmco_--