Persona-Driven Design Workshop London - 6 Dec 2010

William Hudson <[email protected]> Thu, 18 Nov 2010 11:08:21 +0000
Newsgroups gmane.comp.web.design-for-usability,gmane.comp.web.ucd
Message-ID <[email protected]>
--_000_F50131469A920B46BB110BE2A2F354A81D4DD1EFhermessyntagmco_
Content-Type: text/plain; charset="us-ascii"
Content-Transfer-Encoding: quoted-printable

(Apologies for any duplication)

Just a brief reminder that our Persona-Driven Design Workshop is running in=
 London in a few weeks' time (6 Dec).

The workshop is hands-on, with the objective of letting participants put in=
to practice a variety of tools and techniques to make users the focus of de=
velopment projects. It also covers the psychologically of personas - why th=
ey are so important, especially in teams and organisation with a technology=
 focus.

Other topics included are:

-          Affinity diagramming & grounded theory (how to make sense of dat=
a from field research)

-          From requirements to user stories

-          Persona-weighted feature matrices

-          Mapping user stories to design

-          Conceptual modelling and wireframes

-          Sketching and prototyping techniques


You do not need to have an extensive background in usability or user-centre=
d design to come on this course. Managers and developers are also welcome.

Full details and online booking are available at http://www.syntagm.co.uk/d=
esign/courses


Regards,

William Hudson
Syntagm Ltd
User Experience Strategist
UK 01235-522859
World +44-1235-522859
US Toll Free 1-866-SYNTAGM
Web www.syntagm.co.uk/design<http://www.syntagm.co.uk/design>
Email [email protected]
Skype williamhudsonskype
Twitter SyntagmUCD

Syntagm is a limited company registered in England and Wales (1985).
Registered number: 1895345. Registered office: 10 Oxford Road, Abingdon OX1=
4 2DS.

UX, UCD and Usability Courses in London and Vancouver
www.syntagm.co.uk/design/schedule.shtml<http://www.syntagm.co.uk/design/sch=
edule.shtml>



--_000_F50131469A920B46BB110BE2A2F354A81D4DD1EFhermessyntagmco_
Content-Type: text/html; charset="us-ascii"
Content-Transfer-Encoding: quoted-printable

<html xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:o=3D"urn:schemas-micr=
osoft-com:office:office" xmlns:w=3D"urn:schemas-microsoft-com:office:word" =
xmlns:m=3D"http://schemas.microsoft.com/office/2004/12/omml" xmlns=3D"http:=
//www.w3.org/TR/REC-html40"><head><meta http-equiv=3DContent-Type content=
=3D"text/html; charset=3Dus-ascii"><meta name=3DGenerator content=3D"Micros=
oft Word 14 (filtered medium)"><style><!--
/* Font Definitions */
@font-face
	{font-family:Wingdings;
	panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
	{font-family:Wingdings;
	panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
	{font-family:Calibri;
	panose-1:2 15 5 2 2 2 4 3 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
	{margin:0cm;
	margin-bottom:.0001pt;
	font-size:11.0pt;
	font-family:"Calibri","sans-serif";
	mso-fareast-language:EN-US;}
a:link, span.MsoHyperlink
	{mso-style-priority:99;
	color:blue;
	text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
	{mso-style-priority:99;
	color:purple;
	text-decoration:underline;}
p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
	{mso-style-priority:34;
	margin-top:0cm;
	margin-right:0cm;
	margin-bottom:0cm;
	margin-left:36.0pt;
	margin-bottom:.0001pt;
	font-size:11.0pt;
	font-family:"Calibri","sans-serif";
	mso-fareast-language:EN-US;}
span.EmailStyle18
	{mso-style-type:personal-compose;
	font-family:"Calibri","sans-serif";
	color:#1F497D;
	font-weight:normal;
	font-style:normal;
	text-decoration:none none;}
.MsoChpDefault
	{mso-style-type:export-only;
	font-size:10.0pt;}
@page WordSection1
	{size:612.0pt 792.0pt;
	margin:72.0pt 72.0pt 72.0pt 72.0pt;}
div.WordSection1
	{page:WordSection1;}
/* List Definitions */
@list l0
	{mso-list-id:449859501;
	mso-list-type:hybrid;
	mso-list-template-ids:72793590 -1717115246 134807555 134807557 134807553 1=
34807555 134807557 134807553 134807555 134807557;}
@list l0:level1
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:-;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	text-indent:-18.0pt;
	font-family:"Calibri","sans-serif";
	mso-fareast-font-family:Calibri;}
@list l0:level2
	{mso-level-number-format:bullet;
	mso-level-text:o;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	text-indent:-18.0pt;
	font-family:"Courier New";}
@list l0:level3
	{mso-level-number-format:bullet;
	mso-level-text:\F0A7;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	text-indent:-18.0pt;
	font-family:Wingdings;}
@list l0:level4
	{mso-level-number-format:bullet;
	mso-level-text:\F0B7;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	text-indent:-18.0pt;
	font-family:Symbol;}
@list l0:level5
	{mso-level-number-format:bullet;
	mso-level-text:o;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	text-indent:-18.0pt;
	font-family:"Courier New";}
@list l0:level6
	{mso-level-number-format:bullet;
	mso-level-text:\F0A7;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	text-indent:-18.0pt;
	font-family:Wingdings;}
@list l0:level7
	{mso-level-number-format:bullet;
	mso-level-text:\F0B7;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	text-indent:-18.0pt;
	font-family:Symbol;}
@list l0:level8
	{mso-level-number-format:bullet;
	mso-level-text:o;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	text-indent:-18.0pt;
	font-family:"Courier New";}
@list l0:level9
	{mso-level-number-format:bullet;
	mso-level-text:\F0A7;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	text-indent:-18.0pt;
	font-family:Wingdings;}
ol
	{margin-bottom:0cm;}
ul
	{margin-bottom:0cm;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext=3D"edit" spidmax=3D"1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext=3D"edit">
<o:idmap v:ext=3D"edit" data=3D"1" />
</o:shapelayout></xml><![endif]--></head><body lang=3DEN-GB link=3Dblue vli=
nk=3Dpurple><div class=3DWordSection1><p class=3DMsoNormal><span style=3D'c=
olor:#1F497D'>(Apologies for any duplication)<o:p></o:p></span></p><p class=
=3DMsoNormal><span style=3D'color:#1F497D'><o:p>&nbsp;</o:p></span></p><p c=
lass=3DMsoNormal><span style=3D'color:#1F497D'>Just a brief reminder that o=
ur Persona-Driven Design Workshop is running in London in a few weeks&#8217=
; time (6 Dec).<o:p></o:p></span></p><p class=3DMsoNormal><span style=3D'co=
lor:#1F497D'><o:p>&nbsp;</o:p></span></p><p class=3DMsoNormal><span style=
=3D'color:#1F497D'>The workshop is hands-on, with the objective of letting =
participants put into practice a variety of tools and techniques to make us=
ers the focus of development projects. It also covers the psychologically o=
f personas &#8211; why they are so important, especially in teams and organ=
isation with a technology focus.<o:p></o:p></span></p><p class=3DMsoNormal>=
<span style=3D'color:#1F497D'><o:p>&nbsp;</o:p></span></p><p class=3DMsoNor=
mal><span style=3D'color:#1F497D'>Other topics included are:<o:p></o:p></sp=
an></p><p class=3DMsoListParagraph style=3D'text-indent:-18.0pt;mso-list:l0=
 level1 lfo2'><![if !supportLists]><span style=3D'color:#1F497D'><span styl=
e=3D'mso-list:Ignore'>-<span style=3D'font:7.0pt "Times New Roman"'>&nbsp;&=
nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![end=
if]><span style=3D'color:#1F497D'>Affinity diagramming &amp; grounded theor=
y (how to make sense of data from field research)<o:p></o:p></span></p><p c=
lass=3DMsoListParagraph style=3D'text-indent:-18.0pt;mso-list:l0 level1 lfo=
2'><![if !supportLists]><span style=3D'color:#1F497D'><span style=3D'mso-li=
st:Ignore'>-<span style=3D'font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span s=
tyle=3D'color:#1F497D'>From requirements to user stories<o:p></o:p></span><=
/p><p class=3DMsoListParagraph style=3D'text-indent:-18.0pt;mso-list:l0 lev=
el1 lfo2'><![if !supportLists]><span style=3D'color:#1F497D'><span style=3D=
'mso-list:Ignore'>-<span style=3D'font:7.0pt "Times New Roman"'>&nbsp;&nbsp=
;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]>=
<span style=3D'color:#1F497D'>Persona-weighted feature matrices<o:p></o:p><=
/span></p><p class=3DMsoListParagraph style=3D'text-indent:-18.0pt;mso-list=
:l0 level1 lfo2'><![if !supportLists]><span style=3D'color:#1F497D'><span s=
tyle=3D'mso-list:Ignore'>-<span style=3D'font:7.0pt "Times New Roman"'>&nbs=
p;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![=
endif]><span style=3D'color:#1F497D'>Mapping user stories to design<o:p></o=
:p></span></p><p class=3DMsoListParagraph style=3D'text-indent:-18.0pt;mso-=
list:l0 level1 lfo2'><![if !supportLists]><span style=3D'color:#1F497D'><sp=
an style=3D'mso-list:Ignore'>-<span style=3D'font:7.0pt "Times New Roman"'>=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span=
><![endif]><span style=3D'color:#1F497D'>Conceptual modelling and wireframe=
s<o:p></o:p></span></p><p class=3DMsoListParagraph style=3D'text-indent:-18=
.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span style=3D'color:#1F=
497D'><span style=3D'mso-list:Ignore'>-<span style=3D'font:7.0pt "Times New=
 Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></sp=
an></span><![endif]><span style=3D'color:#1F497D'>Sketching and prototyping=
 techniques<o:p></o:p></span></p><p class=3DMsoListParagraph><span style=3D=
'color:#1F497D'><o:p>&nbsp;</o:p></span></p><p class=3DMsoNormal><span styl=
e=3D'color:#1F497D'>You do not need to have an extensive background in usab=
ility or user-centred design to come on this course. Managers and developer=
s are also welcome.<o:p></o:p></span></p><p class=3DMsoNormal><span style=
=3D'color:#1F497D'><o:p>&nbsp;</o:p></span></p><p class=3DMsoNormal><span s=
tyle=3D'color:#1F497D'>Full details and online booking are available at htt=
p://www.syntagm.co.uk/design/courses<o:p></o:p></span></p><p class=3DMsoLis=
tParagraph><span style=3D'color:#1F497D'><o:p>&nbsp;</o:p></span></p><p cla=
ss=3DMsoNormal><span style=3D'color:#1F497D;mso-fareast-language:EN-GB'>Reg=
ards,<br><br>William Hudson<br>Syntagm Ltd<br>User Experience Strategist<br=
>UK 01235-522859<br>World +44-1235-522859<br>US Toll Free 1-866-SYNTAGM<br>=
Web <a href=3D"http://www.syntagm.co.uk/design">www.syntagm.co.uk/design</a=
><o:p></o:p></span></p><p class=3DMsoNormal><span style=3D'color:#1F497D;ms=
o-fareast-language:EN-GB'>Email [email protected]<o:p></o:p></sp=
an></p><p class=3DMsoNormal><span style=3D'color:#1F497D;mso-fareast-langua=
ge:EN-GB'>Skype williamhudsonskype<br>Twitter SyntagmUCD <o:p></o:p></span>=
</p><p class=3DMsoNormal><span style=3D'color:#1F497D;mso-fareast-language:=
EN-GB'><o:p>&nbsp;</o:p></span></p><p class=3DMsoNormal><span style=3D'colo=
r:#1F497D;mso-fareast-language:EN-GB'>Syntagm is a limited company register=
ed in England and Wales (1985).<o:p></o:p></span></p><p class=3DMsoNormal><=
span style=3D'color:#1F497D;mso-fareast-language:EN-GB'>Registered number: =
1895345. Registered office: 10 Oxford Road, Abingdon OX14 2DS.<o:p></o:p></=
span></p><p class=3DMsoNormal><span style=3D'color:#1F497D;mso-fareast-lang=
uage:EN-GB'><o:p>&nbsp;</o:p></span></p><p class=3DMsoNormal><span style=3D=
'color:#1F497D'>UX, UCD and Usability Courses in London and Vancouver<o:p><=
/o:p></span></p><p class=3DMsoNormal><span style=3D'color:#1F497D'><a href=
=3D"http://www.syntagm.co.uk/design/schedule.shtml">www.syntagm.co.uk/desig=
n/schedule.shtml</a> <o:p></o:p></span></p><p class=3DMsoNormal><span style=
=3D'color:#1F497D;mso-fareast-language:EN-GB'><o:p>&nbsp;</o:p></span></p><=
p class=3DMsoNormal><o:p>&nbsp;</o:p></p></div></body></html>=

--_000_F50131469A920B46BB110BE2A2F354A81D4DD1EFhermessyntagmco_--