mass insert statement

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:? 

I am writing an add-on that will need to update multiple rows. Instead of

for...
...
INSERT INTO
next

I am doing a "mass" insert via
for...
...
$x .= "INSERT INTO ...; "
next
tep_db_query($x);

But this keeps failing. I can cut and paste the sql into phpmyadmin which works OK. Any ideas?