how ti trim the beginning of a manufacturer name

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Hi all

it is as a standard that one can have the lenght of a manufacturer shorten ie: 15 curecters (it cut the the end of the the name)

How do I shorten the namufacuter name at the beginning?

ie:
manufacturer name:  Salvonet From Rome

to cut the "Salvonet" and remane "From Rome" 

(The Salvonet MUST be entered)

Thanks