Ad Banner Campaigns

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I am looking to start buying banner advertising and was wondering if any of the mods offered in the contributions would be better than running my own separate ad server. Anyone have any advice on banner advertising in general? :shock: 

another side thing:

I submitted my store to the active store directory and I have yet to see it posted ([url]http://store.cliffracer.com[/url]) How long does it normally take?[/url]