Re: [Sigia-l] Making assumptions

Eric Reiss:

> Embracing your personal assumptions is not insane. On the contrary, this
> is exactly what separates one designer from another. If this weren't the
> case, with equal access to the research, every designer would (in
> theory) come up with exactly the same result. Obviously, this isn't the
> case.

Beautifully said.
 
> Perhaps this is what Steve Jobs means when he says that Apple doesn't do
> user research. Rather, they use their impeccable taste and excellent
> intuition (and a good understanding of the market)

AND years of design experience.

> And they validate in the market.

Which is the ultimate control/validation/'research'
 
> Apple designed a product that has since been copied (unsuccessfully) by
> Nokia, HTC, Ericsson, LG and a couple of others

that most likely do a lot of 'design research' and focus groups and testing
and control and validation and a host of other 'processes'.
 
> Our fledgling community

Remember, there's nothing ' fledgling ' about Design. It's been around for
millennia. It's all the manufactured little (design) title fiefdoms that are
fledgling.

> insistence on process and rules is not unlike the scientific world of the late
> 1800s. Ultimately, the process strives not to answer questions but to
> obliterate the questions.

:)

-- 
Ziya

It depends.
If it didn't, you'd be out of a job.


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A Summit 2010
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