Re: [Sigia-l] [Iai-Members] A quick survey on reactions to visual design.
"Eric Reiss" <[email protected]>
| Newsgroups | gmane.comp.web.sigia |
|---|---|
| Message-ID | <[email protected]> |
Jonathan, You don't need brain samples. The chemistry of human reaction is already pretty well documented. What I hope to do is see if there is a correlation between what we observe as designers and how the brain has been shown to react to similar stimuli in other situations. I haven't done medical research since my university days. And I don't intend to start again now. But recent studies of brain chemistry seem to provide an explanation for a basic shift in attitude that I've noted empirically. I'll leave it to someone else to do MRI studies during actual usability testing :) Cheers, Eric ----------------------- Eric Reiss CEO The FatDUX Group Copenhagen, Denmark http://www.fatdux.com office: (+45) 39 29 67 77 mobile: (+45) 20 12 88 44 skype: ericreiss twitter: @elreiss FatDUX is an official sponsor of the Usability Professionals' Association http://www.upassoc.org ----------------------- If you received this in error, please let us know and delete the file. FatDUX advises all recipients to virus scan all emails, and to eat five portions of fruit and vegetables daily. -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Jonathan Baker-Bates Sent: 11. januar 2010 23:26 To: SIGIA-L Subject: Re: [Sigia-l] [Iai-Members] A quick survey on reactions to visual design. On Sun, 2010-01-10 at 19:46 +0100, Eric Reiss wrote: > > Human reaction IS chemical and the evidence has been overwhelming for almost > three decades. I'm just trying to see if the rest of our little community > sees what I have observed dozens of times: clients who want jazzier layouts, > and respondents who think the eye candy gets in the way. And I want to see > if there are any cultural aspects of which I should be aware. Interesting. I'm confused by your association of chemistry with what you're observing though. When you say you suspect a behaviour is "based on brain chemistry and not on culture," do you have some evidence that makes you think that? Please say you've been taking biochemical samples from your clients - that would instantly groovy by any yardstick. Jonathan PS: FWIW I've not myself detected the patterns you've observed, but I've had my fair share of client-related teeth-grinding. ------------ IA Summit 2010 April 7-11, 2010 Hyatt Regency, Phoenix, AZ http://iasummit.org/2010/ ----- When replying, please *trim your post* as much as possible. *Plain text, please; NO Attachments Searchable Archive at http://www.info-arch.org/lists/sigia-l/ ________________________________________ Sigia-l mailing list -- post to: [email protected] Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l ------------ IA Summit 2010 April 7-11, 2010 Hyatt Regency, Phoenix, AZ http://iasummit.org/2010/ ----- When replying, please *trim your post* as much as possible. *Plain text, please; NO Attachments Searchable Archive at http://www.info-arch.org/lists/sigia-l/ ________________________________________ Sigia-l mailing list -- post to: [email protected] Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l