[Sigia-l] Seals of Approval
Jared Spool <[email protected]>
| Newsgroups | gmane.comp.web.sigia |
|---|---|
| Message-ID | <[email protected]> |
On Jan 4, 2011, at 9:29 AM, Dan Chamberlain wrote: > I would like to hear some thoughts around "seals of approval" for > Web sites. For example: an organization or vendor reviews your site > and then awards you with an icon that symbolizes the sites Security > or Usability. Do users respect these or ignore them? If you use > them, do you place them at the bottom or top of the page? Which are > the most trusted? I've watched hundreds of shoppers make purchases from e-commerce sites. Some sites had the seals and badges and some didn't. On sites without the seals and badges, I never saw a shopper stop their purchase because the seals were missing. They never even brought it up. (This was for many sites that the shopper had no previous experience with or knowledge of.) On sites with the seals and badges, it never plays a role in the shopping experience. In many instances, I stop the shopper and ask them what the badges mean. They never know. I have yet to have someone give me any rational explanation as to who the badges are from, what authority they represent, or how it influences their shopping experience. In many cases, poor placement of the badges actually scared shoppers because they didn't know how to react to them. If they accidently click on them, they're often taken to pages that make no sense or offer any value. Getting back can be an issue. Hope that helps, Jared Jared M. Spool User Interface Engineering 510 Turnpike St., Suite 102, North Andover, MA 01845 e: [email protected] p: +1 978 327 5561 http://uie.com Blog: http://uie.com/brainsparks Twitter: @jmspool ------------ 2011 IA Summit March 30 - April 3, 2011 Pre Conference Seminars: March 30-31 IA Summit: April 1-3 Hyatt Regency Convention Center Denver, CO ----- When replying, please *trim your post* as much as possible. *Plain text, please; NO Attachments Searchable Archive at http://www.info-arch.org/lists/sigia-l/ ________________________________________ Sigia-l mailing list -- post to: [email protected] Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l