Re: [Sigia-l] "seals of approval" for Web sites
Victor Lombardi <[email protected]>
| Newsgroups | gmane.comp.web.sigia |
|---|---|
| Message-ID | <[email protected]> |
On Tue, Jan 4, 2011 at 10:31 AM,Jared wrote: ... > On sites with the seals and badges, it never plays a role in the > shopping experience. In many instances, I stop the shopper and ask > them what the badges mean. They never know. I have yet to have someone > give me any rational explanation as to who the badges are from, what > authority they represent, or how it influences their shopping > experience.... > Do you happen to remember the sites in question, if they were reputable and/or familiar to the shoppers? I ask because there are some markets with both reputable and not-so-reputable companies (e.g. online dating) or scarier data risks (giving financial information to a company that's not a bank, like Mint.com) and wondering if a smarter use of badges could help quell fears? Victor ------------ 2011 IA Summit March 30 - April 3, 2011 Pre Conference Seminars: March 30-31 IA Summit: April 1-3 Hyatt Regency Convention Center Denver, CO ----- When replying, please *trim your post* as much as possible. *Plain text, please; NO Attachments Searchable Archive at http://www.info-arch.org/lists/sigia-l/ ________________________________________ Sigia-l mailing list -- post to: [email protected] Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l