Re: [Sigia-l] Seals of Approval
Jared Spool <[email protected]>
| Newsgroups | gmane.comp.web.sigia |
|---|---|
| Message-ID | <[email protected]> |
On Jan 4, 2011, at 10:47 AM, Paola Kathuria wrote: > Jared Spool wrote: >> On sites with the seals and badges, it never plays a role in the >> shopping experience. > > How can you be sure without a control group? > > That is, comparing the activity and purchases on two sites where > the only difference was the content of the Seal of Approval graphics. You can't be 100% sure even with a control group, ever. I was reporting qualitative results. Jared ------------ 2011 IA Summit March 30 - April 3, 2011 Pre Conference Seminars: March 30-31 IA Summit: April 1-3 Hyatt Regency Convention Center Denver, CO ----- When replying, please *trim your post* as much as possible. *Plain text, please; NO Attachments Searchable Archive at http://www.info-arch.org/lists/sigia-l/ ________________________________________ Sigia-l mailing list -- post to: [email protected] Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l