Re: [Sigia-l] Seals of Approval

Jonathan Baker-Bates <[email protected]>
Newsgroups gmane.comp.web.sigia
Message-ID <[email protected]>
On 5 January 2011 01:48, Hassan Schroeder <[email protected]> wrote:

> Interestingly, this came in over the transom just today (via twitter):
>
> <
> http://unbounce.com/conversion-rate-optimization/trust-symbols-for-new-website-conversions/
> >
>
> See particularly point #1 link re' "conversion tests" :-)
>
> --
>

Can we just clarify what the "badges" we are talking about in this thread,
exactly?

I'd initially assumed we were referring to things like Versign, Geotrust (ie
SSL certificate vendors), and maybe ISO9001, or TUV (
http://en.wikipedia.org/wiki/Technischer_%C3%9Cberwachungsverein).

Jared seems to be referring to other things. It might help to make sure
we're not misunderstanding, because I've got a report here from research
completed a month ago for me (lab tests observing 96 users in 5 countries
using the same website) that shows roughly the opposite of what he's saying,
so I suspect something is up.

Jonathan
------------
2011  IA Summit
March 30 - April 3, 2011
Pre Conference Seminars: March 30-31
IA Summit: April 1-3
Hyatt Regency Convention Center
Denver, CO 
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