Re: [Sigia-l] Real World UI Design Failure
darin sullivan <[email protected]>
| Newsgroups | gmane.comp.web.sigia |
|---|---|
| Message-ID | <[email protected]> |
On Sat, Jan 15, 2011 at 6:21 AM, Jonathan Baker-Bates <[email protected]> wrote: > > As an aside, I find it interesting that while UI design is usually fair game > for multivariate testing, media sales usually aren't. I'd love to A/B test > the pinned header with something other than a banner on that page so see if > it then got noticed, or had some other effect, but the business won't hear > of it. That said, we did an A/B test of Google Adsense turned on and off > (elsewhere on the site), and turned them off as a result, so it's not all > bad. > > Jonathan Hi Jonathan... Are you referring to ad placement, or marketing tactics in general, when you refer to media sales? If it's ad placement, then there's usually a business agreement in place that carefully governs its appearance throughout the site, in return for revenue. Of course, test placement can be a part of that agreement, but expect your ad sales folks to express concern ;) ------------ 2011 IA Summit March 30 - April 3, 2011 Pre Conference Seminars: March 30-31 IA Summit: April 1-3 Hyatt Regency Convention Center Denver, CO ----- When replying, please *trim your post* as much as possible. *Plain text, please; NO Attachments Searchable Archive at http://www.info-arch.org/lists/sigia-l/ ________________________________________ Sigia-l mailing list -- post to: [email protected] Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l