Re: [Sigia-l] How do you measure success?
Jonathan Baker-Bates <[email protected]>
| Newsgroups | gmane.comp.web.sigia |
|---|---|
| Message-ID | <[email protected]> |
On 18 March 2011 11:27, Paola Kathuria <[email protected]> wrote: > > What ever happened to Key Performance Indicators? Aren't people > writing in measures of success into requirements documents and > then checking against them after launch? > If by "Google Analytics's reports and graphs" you mean user and visits, then you may be mistaken. As far as I know, a commercial web operation of significant size will judge most design (and other) changes against conversion. In our case, projects are analysed mostly against that, but some are given other performance metrics such as participation and bounce rate, depending on where the change is on the site. We determine changed in these metrics by means of multi-variate tests. We also run annual Net Promoter surveys against the the whole site (and those of our competitors) to get a blunt quantitative read on customer satisfaction overall. Jonathan PS: I would say that when you rail against a lack of KPIs, I would be careful what you wish for. My department does not currently have any revenue responsibility. Given the nature of UX (he says, darkly) I think that's a good thing. ------------ 2011 IA Summit March 30 - April 3, 2011 Pre Conference Seminars: March 30-31 IA Summit: April 1-3 Hyatt Regency Convention Center Denver, CO ----- When replying, please *trim your post* as much as possible. *Plain text, please; NO Attachments Searchable Archive at http://www.info-arch.org/lists/sigia-l/ ________________________________________ Sigia-l mailing list -- post to: [email protected] Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l