Re: [Sigia-l] Group Workshop Techniques for Identifying Business Goals
Paola Kathuria <[email protected]>
| Newsgroups | gmane.comp.web.sigia |
|---|---|
| Organization | Limitless Innovations |
| Message-ID | <[email protected]> |
Tom Donehower wrote: > Checking to see if anyone has any recommendations for workshop > games/techniques for identifying business goals for a website. Will be > working with about 10 stakeholders. Goal of the meeting is to identify > business goals, KPIs and measures of success. I have had success using > Post-Its and free-form listing, then having the group chunk, > categorize and prioritze goals. Hmm, won't a business's goals usually always be brand awareness, sales or some other user engagement? I have run user-centered requirements workshops. I have gather six people - three representative users and three client stakeholders. I cover the walls with flip-chart paper. For the first half, we design a web site for each user type as if we had all the time and money in the world. For each user type. I label a sheet. We then talk to the user reps about their relationship with the company, including things they can't do but wish they could, I add a post-it note for every item of content or functionality that gets mentioned. In the second half, I start on a blank sheet to collate ideas into an actual site because we actually don't have unlimited time and money. We identify common things from the morning and copy them across. We then figure out whether one site will fit all needs, whether there has to be fast-tracks for each user type or separate sites. For the stakeholder's needs, for each of their requirements, we work out how we know what information we can collect to see if the site's doing a good job. We eventually prioritise as must-have, nice-to-have and next-phase. An example document following one of these workshops (from 2001), is at: http://www.limov.com/library/windsor-half-marathon-website-requirements.lml It was for a half marathon web site. The user representatives and stakeholders were an elite runner, an experienced runner, an inexperienced runner, a sponsor (Nike), a corporate friend, a recipient charity and the race director. Paola -- http://www.paolability.com/ ------------ 2013 IA Summit April 4 - 7, 2013 Baltimore Marriott Waterfront, MD ----- When replying, please *trim your post* as much as possible. *Plain text, please; NO Attachments Searchable Archive at http://www.info-arch.org/lists/sigia-l/ ________________________________________ Sigia-l mailing list -- post to: [email protected] Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l