Re: Heresy!

> If we're always asking for validation from our user base on
> everything we do from project start to project finish, where does
> innovation come into the frame?

Innovation is still possible--and even more probable--when using a
user-centered design approach. By observing your users, you are watching
them encounter and address real problems. Their solutions may not be
perfect, but it is the best they can manage given their current toolset. In
watching them struggle, you gain unique insight into what they want to do
and can enable the product so that they can accomplish their tasks.

Further, you should also innovate at every step of the way and check with
users to test your innovations. Perhaps you've found something your users
will appreciate, perhaps not. At the very least, you'll gain insight on how
to improve your innovations. Remember, innovation solves problems. People
may not realize they have the problem just, yet. But once they try your
inovative product/service, and they really like it, you can bet that they
will continue to use the product/service.

-Rick

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