Re: UCD and Innovation

Actually, we need to look at something better than bar code scanners.
Bar code scanning has inherent problems. Ever tried bar code scanning?
There's a pretty high failure/frustration rate. Even the cashiers have
problems getting them to work. RFIDs or Nanosensors would be much
better in several aspects, as they're less forgiving.

That being said, we're currently working on a new model for grocery
shopping that I can't wait to reveal. It's all very hush hush right
now, as it's not set to launch until Q1 2004. But suffice it to say,
we'll be taking IDEO's shopping cart, and the Internet fridge to new
levels.

Stay tuned...

On Friday, September 19, 2003, at 10:59 AM, Anthony Colfelt wrote:

> A leap in thinking would be to do away with a cart altogether and just
> provide people with a barcode scanner (or device providing that
> functionality with proper feedback mechanisms) which would
> automatically send a final list of items to be collected when you left
> the store and debit your bank card... (fruit and veg might be an
> exception).

Cheers!

Todd R. Warfel
User Experience Architect
Message First | making products easier to use
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