UCD & innovation thread

Re: Gilbert's comment

"If e-commerce designers had gone down the order form route, how many
issues associated with shopping carts would have been avoided?  Would
ethnographers interviewed mail order customers rather than supermarket
shoppers?"

Gilbert makes a good point here about problem bounding, but please don't
confuse "Ethnography" with "interviewing". The former is a much more
complex activity than simply drawing up a list of questions and doing a
"hit & run" study, however attractive that is to managers on tight
project budgets and timescales! 

The point about the possible overuse of metaphors in UI designs is also
interesting. Although some users appreciate and engage with multimedia
rich interfaces (games console players), others resent the cognitive
overload. This is a useful area for student led projects.
Nina

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Dr Nina Reeves
Field Chair Multimedia/Multimedia Marketing
Department of Multimedia and Computing
University of Gloucestershire Business School
Park Campus
Cheltenham
GL50 2QF
tel: +44 (0) 1242 543236
fax: +44 (0) 1242 543432
email: [email protected]
http://mmedia.glos.ac.uk/staff/nreeves
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