Re: UCD & innovation thread

Exactly. The former includes a great deal of user / task analysis and
takes a great deal more skill than interviewing. In Ethnographic
research you're doing a great deal more observation and less
"interviewing."

Additionally, it's important to note that proper interviews don't
necessarily have a "list of questions" so much as there should be a
list of objectives you're hoping to accomplish during the interview
process. This is one of the downfalls of surveys - you already know the
questions and list of responses going in - that's much more limiting
than interviews. And interviews are much more limiting than
Ethnographic research.

On Tuesday, September 23, 2003, at 5:11 AM, REEVES, Nina wrote:

> but please don't
> confuse "Ethnography" with "interviewing".

Cheers!

Todd R. Warfel
User Experience Architect
Message First | making products easier to use
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