Re: UCD and Innovation

I agree about the effectiveness of personas - but like many of these types of tool the preparation and construction of them is often over simplified.  But they do help in 'bridging the gap from requirements to solution'.  However I found there is also another dimension to this 'bridging' issue.  I spent three years with a large consumer-product manufacturing organisation and developed design tools (similar to personas)that non-trained HCI/UCD specialists could use to gain a stronger user-centred focus to their development work.  The interesting thing was the tools themselves were eventually very successful - the difficulty was that they were not adopted by the larger organisational culture.  One of the reasons for this was that user-centred solutions had to compete with more established organisational 'candidate' solutions based on traditional marketing or technologically driven evidence. 


Dr John V H Bonner
Principal Lecturer
Dept of Multimedia and Information Systems
School of Computing and Engineering
Huddersfield University
Queensgate
Huddersfield
HD1 3DH

http://scom.hud.ac.uk/scomjvb/

Tel 01484 472913
Fax 01484 421106



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