Re: Registration forms

On Wed, 8 Jan 2003 15:02:12 -0000, Anthony Colfelt wrote:

>
>Nick Gassman said: "it's a given that the more clicks people have to do, the
>more of a drop-off rate there'll be." and I'd like to dispute that. The
>

>For example, forms that were 2 screens deep and only one click to complete
>were perceived as more daunting than more numerous but mono-tasked screens.
>

>To summarise:
>*       More clicks are not necessarily a bad thing so long as users feel
>like they're making progress and see an end in sight.
>
Fair points. Clearly the point I made was a generalisation, but it still
works as a generalisation. Like for like, more clicks will give more
drop-off. More questions will result in more drop-off.

However, you might design a better process and me, and get less drop-off
for x clicks than I do. I think it's still a sound principle to say keep
the clicks and questions and entries to a minimum (people aren't there
to click and fill in lots of questions), but that simply doing that
won't solve all your problems, and good design can reduce some of the
problems.

*    Nick Gassman - eCommerce Manager - [email protected]     *
              * http://www.britishairways.com *

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