RE: [MACCAWS] alt tags? valid code?

--- Tony Crockford <[email protected]> wrote:
...
> Perhaps we should consider how to translate the
> correct terminology into
> a language that business readers will understand as
> well.
...
> The most obvious is that we should educate business
> in the correct
> terminology, but I think that will be a non-starter
> in the short term.

There are analogies in every other medium that help
translate extremely-focused terminology to a more
macro-level (think: executive summary) taxonomy. While
I agree that yes, probably 55,000 of the 56,000 people
at my work use the term 'Hard Drive' for their
computer case, people adapt terms to their needs for a
reason: to understand. And UNDERSTANDING is a
necessary baby step to our goal here. We endeavour to
educate the key corporate stakeholders, right? So we
contextualize our docs so that they resonate best and
with maximum impact.

So... long story short... I agree: we need to make
sure we're adopting the most appropriate voice and
tone, which is one of the editorial teams' key
deliverables.

/rg


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