Re: TurnKey Installer Components

On Oct 7, 2010, at 10:24 AM, John Huss wrote:

> How many of you who gave an opinion actually USE the all-in-one  
> installer?  Probably not many?  Who is the target audience for  
> this?  Where would they expect to find it?
>
> John

That reminds me of something I read yesterday (^_^)

Ramsey

http://thinkvitamin.com/user-science/understanding-your-audience/

Say one Thing, do Another

One of my favourite audience anecdotes comes from Steve Mulder, author  
of The User is Always Right. In one of his webinars, Mulder told a  
story about an electronic company who were about to launch a new  
product and invested a lot of time in research as part of the process,  
including focus groups.

The company had narrowed the colours for this boom box down to yellow  
or black. The focus groups agreed that they should choose the colour  
yellow for the product.

Participants said, “Yes, the boom box should definitely be yellow.  
It’s vibrant and energetic!” When the focus groups were done, each  
person was rewarded with a boom box. On the way out they could choose  
a yellow or black boom box. They all chose black.