Re: Email personalization

"Joachim Werner" <[email protected]> Wed, 5 Dec 2001 09:12:57 +0100
Newsgroups gmane.comp.web.zope.zmailman
Organization iuveno AG
Message-ID <[email protected]>
> You may or may not.  Personalizing emails will increase the bandwidth
> requirements, and the workload on your MTA by up-to the number of
> users on your list.  There's no getting around this.

Hi!

The problem ist that the way Zope does things makes people get used to
personalization. It is so easy to have Zope welcome a user by his name, so
people expect it to also send mails in a personalized form. So most of the
scenarios I have in mind involve at least having the option of sending
personalized bulk mail (i.e. mails that just differ a bit) via MailMan. The
only reason not to do it directly from Zope is that Zope would block the
sender's thread until all mails are sent, which is not what you'll want. I
know that sending personalized mails is not technically efficient. But on
the other hand, if we are talking of hundreds rather than tens of thousands
of mails, there are two things that make this issue not that severe:

- you won't have too many people with the same mail servers in the list
(i.e. there might be a few @aol.com recipients, but it won't make too much
of a difference whether we send them their mails one at a time or in a
batch)

- the amount of mail traffic will be much easier to handle, even if we don't
optimize sending

And most of the highly-personalized scenarios also involve rather short
recipient lists. Or if not, the system is so large that they can afford the
mail server farm you were talking about ...

Joachim