Re: The elevator speech for Zope 3

Oliver Marx wrote:
> Here is what I told my mother:
> 
> Zope 3 is a web development technology that focuses on code reuse, 
> automated testing and security.
> - Code reuse: we can do more in less time.
> - Automated testing: Code reuse makes it a much have.
> - And with automated testing we can actually prove that we implemented 
> the security model we have agreed with our customers to use.

Yup. Now let's drop the "3" in that sentence, because all of this 
applies to Zope software as a whole. This is, in fact, one way to sum up 
the way the Zope project as a whole works.

> What I told my mother is much much less important than what I didn't 
> tell her. I did not use words like library, server, python, zodb, sql etc.
> 
> Who are the people in the audience?
> 
> Business people -> yes
> Non-programmers (but still IT) -> maybe
> Programmers (non-python) -> more often that not
> Programmers (python) -> yes
> Zope 3 core developers -> never - already customers
> Zope 2 programmers -> yes
> 
> The audience consist of people who will never (or at least very seldom) 
> become contributers to the Zope 3 stack!?
> 
> Maybe we can learn from the javascript libraries? The first time you 
> pick the whole package. Later when you have become more familiar with 
> the library you only include the parts that you really need. But that is 
> not how you start!

Absolutely.

> Zope 3 should IMO have a "click clack install" version that makes the 
> first little app a piece of cake. Add to that a story about flexibility 
> and automated testing; then even I would buy it ;)

http://cheeseshop.python.org/pypi/zopeproject is probably the fastest 
and easiest way to get started nowadays. One command and you're set up 
with a sandbox. If you haven't got Zope 3 downloaded yet, it will do so 
as well. It selects a set of libraries that are common in most 
applications and installs them by default. You can, of course, get rid 
of them later on.

Then of course there's Grok (http://grok.zope.org) which builds on the 
Zope Libraries and aims at making it all much easier. It too has a 
"click clack install" along the lines of zopeproject; it's called 
grokproject. And a while ago, I demonstrated how you could create a 
TodoList application in 15 minutes with it: 
http://www.archive.org/details/grok_todo_part1. Note that Grok has 
evolved a bit since then and adding any kind of ZCML or working with the 
ZMI is unnecessary nowadays.


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