NewsScan Daily, 18 August 2003 ("Above The Fold")
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NewsScan Daily, 18 August 2003 ("Above The Fold")
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"ABOVE THE FOLD"
New SuperGlue Software Makes Data Sticky
Rivals Rattle Google With Search Innovations
New Dealmakers Hook Up Hollywood, Videogame Developers
Realistically, You Should Plan to Get a 64-Bit Machine
Rolling Stones Yields to Digital Future
Computer Life
FEATURES
Flash Card
Worth Thinking About: A Sense of Destiny
NEW SUPERGLUE SOFTWARE MAKES DATA STICKY
Informatica's new SuperGlue software is designed to solve the headaches
involved in tracking corporate data for regulatory compliance and auditing
purposes. For example, a CFO could use the software to find out how a
number on a spreadsheet was derived -- something that might come in handy
under new regulations, such as the Sarbanes-Oxley Act, which are aimed at
better documenting corporate accounting in the wake of scandals at Enron
and WorldCom, among others. SuperGlue automatically compiles metadata --
data about data -- and filters it into a single database. The software also
includes a tool for visual representation of how that data originated.
"This is like the FedEx package tracking system for data," says Informatica
marketing VP Sanjay Poonen. "The challenge with data about data has always
been tracking the dependencies." (CNet News.com 17 Aug 2003)
http://news.com.com/2100-1012_3-5064780.html
RIVALS RATTLE GOOGLE WITH SEARCH INNOVATIONS
Google may be king of the hill in the search engine scene, but new
technologies introduced by competitors are aimed at shaking up the market.
One of the most technically interesting is Teoma, which was acquired by
AskJeeves in 2001. Teoma's advantage is that rather than relying on a page
ranking algorithm to determine how to list search results, it uses an
algorithm that reveals the Web "communities" around a particular topic and
what they're currently discussing. So that if you searched on "power
blackout" on Friday, Teoma's "refinements" section (on the right side of
the screen) included "electrical surge" and "cost of downtime." "It's a
great way to learn about a topic, or to find the precise thing for which
you are looking, without having to actually go to a lot of links," says
Wall Street Journal columnist Lee Gomes, who adds that AltaVista has
something similar on its Web site. And while the final outcome of the
search engine wars is still up in the air, "What's indisputable is that the
world of search engines is scene to more innovation and competition than
many folks realize," says Gomes. (Wall Street Journal 18 Aug 2003)
http://online.wsj.com/article/0,,SB106115787227742500,00.html (sub req'd)
NEW DEALMAKERS HOOK UP HOLLYWOOD, VIDEOGAME DEVELOPERS
A new breed of brokers is emerging to fill a gap between Hollywood
producers, directors, writers and film stars on the one hand, and videogame
developers on the other. "We help these two worlds bridge a communication
gap," says one agent. "They speak different languages. A cut scene in a
game is a pre-rendered scene inserted between game play to advance the
story. In film, a cut scene is something that lands on the cutting-room
floor that nobody sees." Fueling the fusion is the trend toward turning
megahit movies into popular videogames and vice versa, and the growing
realization on both sides that working together from the get-go will yield
higher profits with less hassle. Instead of creating their own game units,
studios would prefer to pass that work on to their game-industry
counterparts, but at the same time, they want more input on the process.
Meanwhile, game companies want more access to movie producers and actors,
an early look at the scripts and more integrated marketing efforts.
Exemplifying this collaboration, when "Matrix Reloaded" was filmed, the
movie directors wrote 244 additional pages of dialogue just for the game,
shot an extra hour of film footage to use as "cut scenes," and made the
actors available for voice-over work. "Our clients want to participate in
the process of game making and bring a Hollywood sensibility into the
creation of the games," says a broker who focuses on interactive
entertainment. (Los Angeles Times 18 Aug 2003)
http://www.latimes.com/technology/la-fi-middle18aug18223418,1,2998469.story?coll=la-headlines-technology
REALISTICALLY, YOU SHOULD PLAN TO GET A 64-BIT MACHINE
Apple already has 100,000 orders for its new $2,000-3,000 64-bit-processor
G5 machines, and Advanced Micro Devices (AMD) will be launching its 64-bit
Athlon 64 FX processor next month. Richard Heye of AMD predicts,
"Sixty-four-bit computing will take off faster than people think." A 64-bit
processor can theoretically handle 16 quintillion (i.e., 16 billion
billion) bytes of random access memory (RAM). Computer designer Richard
Doherty of the consulting firm Envisioneering says that 64-bit computing
"will put a tremendous amount of power into the hands of scientific
researchers and engineers first, and to a secondary degree to some artists
who want to express themselves in three-dimensional design." Even now,
Hollywood digital animation studios require at least two gigabytes of RAM
to render a single frame of some movies -- and adding even more realism to
computer graphics will increase RAM demands exponentially.(New York Times
18 Aug 2003)
http://partners.nytimes.com/2003/08/18/technology/18NECO.html
ROLLING STONES YIELDS TO DIGITAL FUTURE
The Rolling Stones band is making its entire catalog of music available to
online music services, starting with a new arrangement with RealNetworks'
Rhapsody service and retailer Best Buy. Sean Ryan of RealNetworks boasts:
"This is the first time you've seen retail take a step forward and bridge
the gap between offline and online. What you really need to make this an
utterly mainstream experience is making every bit of content available
online." Jeanne Meyer of music company EMI concurs: "You've got one of the
world's most popular, arguably the greatest, rock 'n' roll bands, bringing
their works into digital format. You'll be able to get `Brown Sugar' and
`Satisfaction' or whatever. It's a big step toward mainstreaming legitimate
digital music services." (San Jose Mercury News 18 Aug 2003)
http://www.siliconvalley.com/mld/siliconvalley/6558802.htm
COMPUTER LIFE
The biocomputing revolution may have started a decade ago when University
of Southern California computer science professor Leonard Adleman read
James Watson's textbook "Molecular Biology of the Gene" and noticed that
human cells and computers process and store information in much the same
way. Whereas computers store data in strings of the numerals 0 and 1,
living things store information with molecules represented the letters A,
T, C and G. From this realization came numerous worldwide research projects
to create tiny biology-based computing "machines" and "devices" that take
the form of test tubes of DNA-laden water, and that can perform algorithms
and produce results. And the future? Perhaps the creation of DNA-based
computers that can be used on deep-space or outer-space voyages to monitor
and maintain the health of humans on board. Also in the future: Ehud
Shapiro of Israel's Weizmann Institute of Science envisions programming
tiny molecules with medical information and injecting them into people.
(USA Today 18 Aug 2003)
http://www.usatoday.com/tech/news/2003-08-17-dna-computing_x.htm
*****
FLASH CARD
"I learned one really sad fact from my career as a columnist: nobody
changes their mind about anything. Ever. Once we form the opinion, we
become evidence processors and we just collect all the evidence that
supports our opinion and reject all the evidence that disputes it." (Bob
Metcalfe)
WORTH THINKING ABOUT: A SENSE OF DESTINY
In his book "The New New Thing," Michael Lewis explains the enormous
importance of India-educated engineers in Silicon Valley:
"The Indian educational system was conceived by [Prime Minister]
Nehru in reaction to the British colonial experience. Nehru believed that
India was more likely to remain an independent country if it made itself
technologically equal to its former rulers. To that end he created a
ruthlessly efficient mechanism for finding and exploiting Indian technical
talent. It was called the Indian Institute of Technology. The IITs were
created in the early 1960s with foreign aid. The first two, at Karagpur and
Madras, were funded by Germany; the third, in Bombay by the USSR; the
fourth, at Kanpur, by the United States; the fifth, at Delhi, by the United
Kingdom.
"The IITs became the funnel through which young Indians who finished
high in a national standardized test passed on their way into Nehru's game
of catch-up ball. The force of their attraction was spectacular. It was as
if a nation of 900 million people had set out to find the few among them
most able to program a computer, and leave nothing to chance. By the time
the Nehru regime finished engineering Indian society, every parent in the
country wanted his son to become either a doctor or an engineer. By the
early 1970s hundreds of thousands of Indian seventeen-year-olds were
sitting for the annual two-day engineering exams. A few weeks after the
exam the results were posted in the newspapers. The two thousand students
with the highest scores won admission to the IITs and had their names
printed in the newspaper. Imagine the thrill of gaining entrance to
Harvard. Multiply it several times. That gives you some idea of the sense
of destiny that accompanied admission to an IIT. 'If you could make it into
an IIT, the rest of your life was guaranteed,' says Pavan Nigam [a
brilliant India-born Silicon Valley computer scientist]. 'If you don't make
it into an IIT, there are no guarantees about anything. And I mean
*anything*.'"
***
See http://www.amazon.com/exec/obidos/ASIN/0140296468/newsscancom/ref=nosim
for Michael Lewis's "The New New Thing" -- or look for it in your favorite
library. (We donate all revenue from our book recommendations to adult
literacy programs.)
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