From the Dec. 5 SHELF AWARENESS...

From the "Bookselling News" section...


On the occasion of the arrival of Amazon's Kindle, the AP surveys e-book use and finds that 
"e-books are already a success in a few niches, where they are giving rise to new ways of 
doing business. The standout example is role-playing games, but buyers of college 
textbooks and even romance novels are warming to e-books."

Role-players "buy lots of books, which contain rules for their games or expand on the 
imaginary worlds in which they are set," the AP wrote. "It's fiction, but it's more like reference 
material than the kind of long narratives you'd find in novels. Industry insiders see that as a 
big reason PDFs work for role-players."

In an interesting observation, Gareth-Michael Skarka of Adamant Entertainment said, "The 
more we treat a PDF like a book, the less likely people are to get it. You price it low enough 
that the consumer thinks of it as disposable."

Although e-book sales are less than 1% of Harlequin Enterprises's sales, all 120-140 
offerings per month are sold as e-books, too, and the company is selling short stories 
exclusively as e-books at 89 cents each.



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