Re: Kindle customer comment from MobileRead forum

At 5:54 AM +0000 12/7/07, John Landahl wrote:
>Here's an excerpt from a customer comment about the Amazon Kindle that was recently
>posted on a MobileRead forum.
>
>"Just got my Kindle, and yes, it's better than the Sony Reader. And I own two Reader PRS-
>500s (wifey and me). Got my Kindle this evening. It really is as good as everyone says." ...
>"Amazon won this one. Hands down. And you should have seen me gush over the Reader
>before/when it came out."
>
>I find comments like this from someone in a position to compare the Kindle with other ebook
>readers particularly interesting given the continuing flood of negative comments about the
>Kindle from people outraged by its very existence. For balance, here's an excerpt from a 1-
>star customer review posted earlier today on Amazon.com:
>
>"OK, I don't own this product. $400.00 for the right to rent a book @ $10.00 a pop is crazy!
>... Another toxic electronic toy nobody really needs. What will they think of next?"
>


While I certainly believe that the Kindle detractors are biased, I don't think that those happy wiht the Kindle can be completely trusted either.

Many purchasers exhibit a psychological trait called "post-purchase dissonance", in which they continue to look for ways to justify significant purchases. While I'm sure all of those that post reviews are sincere, the purchasers are influenced by the fact that they purchased it, at least for several weeks or months after the purchase.

So, post-purchase reviews like this should also be taken with a little skepticism - although not as much as the negative comments from those who haven't even purchased or used a Kindle.

For what its worth.

Kent



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