More data on the effect of giving away ebooks
Marion Gropen <[email protected]>
| Newsgroups | gmane.culture.literature.ebook-community |
|---|---|
| Message-ID | <[email protected]> |
We've often had discussions of whether the Baen's Bar example means
that giving away ebooks will increase the sales of printed books, or
not. Some folks over at Wharton actually did an experiment to try to
determine the effect on an academic press. A summary is here: <http://
knowledge.wharton.upenn.edu/article.cfm?articleid=1866>
I'm not surprised by the results, but would again caution us all
against over-generalizing them. Baen's Bar shows that improvements to
sales CAN come from distributing ebooks free. The NAP data (above)
shows that you can go bankrupt doing the same thing as an academic
press. Tain't no one-size-fits-all solution out there.
Marion Gropen
Gropen Associates, Inc.
By-The-Question Consulting, Inexpensive Tools for Small Presses, and
Classes.
For info, visit http://www.GropenAssoc.com or call (888) 3GROPEN
NEW: Marion's BLOG has moved to her site. Come ask her your questions!
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