Re: consequences of shift to ebooks

--- In [email protected], "auwg" <auwg@...> wrote:


> I've never understood why publishers pay an advance. 

One reason for an advance is so the author knows with utter veracity 
how many copies the press thinks they will sell.  If they offer say 
$30,000 then they genuinely believe the can sell 10s of thousands of 
copies.
 
These days many small POD and epresses sell less than 100 copies of a 
book in the first year.  So life time royalties will be ... well, low.  
No royalties is low risk for the publishers many of whom invest little 
in each book, release a great many books and make a good profit 
from 'farming' authors who individually earn next to nothing. 



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