Re: Re: Reading hardware

Beryl,

To take your last question first I don't know the answer; but I also don't think the question is of great value for marketing. What is most important is to make any book available in as many ways as possible.

I continue to disagree with Lee, and with others who believe the print book will disappear. In part that relates to the very reason for your question about ebooks. The water is flowing fast under the bridge; for those who can amass libraries to sell the prospects are immense.

 Every time I read a figure - always that amazing 80-20 break seems to appear - I know that the information is at best suspect, at worst PR. There is simply a dearth of intelligent research into these totals. Even industry figures are not inclusive, but in some ways just self-selective.

If you write fast enough, and are likely to sell enough, then making Amazon your publisher [for the Kindle] might make sense for you. But you will need to be very clear on their terms - the headline percentage you quote leaves me with questions about the Amazon size of take. Remember also they can change prices. It is 65%; but 65% of what? And that 35% seems an awful lot for the very cheap ebook system, when Amazon does very little in terms of cost.

On the other hand if you wanted to there are many self-publishing routes.

In the end your decision must depend on your own needs. In fact, better than tying yourself to Amazon, it might be worth exploring some other marketing/publishing services. Especially if they simply include Amazon with much wider exposure.

Joseph

Joseph Harris - Debt Control Man
http://www.controlyourdebtcrisis.co.uk
Author: Control Your Debt Crisis on Your Own Terms
http://twitter.com/debtcontrolman 
SAQ - SAve the cheQue

From: "berylgorbman" 
> 
> I've received lots of response to my initial question, some snotty and most constructive. I appreciate it. 

.....
> I am interested in reaching the mass market with my books. Not just a select eBook community. And the mass market is growing fast. Right now, I don't think the average citizen knows what to buy. To them, the riddle is whether to choose the Apple tablet or the Kindle. Oh yeah, then there's the Sony. But I think within the next six months, things will sort themselves out and the general public will know where they can buy ebooks online and from which readers to access them. Right now this information is changing by the day. 
> 
........
> To rephrase my question, what reader do you think will predominate among mass market readers who have no technical ability whatsoever and no interest in acquiring any? 
> 



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