Re: re: 10 Craziest Publishing Practices

From: "Marion Gropen" 
> On Dec 9, 2010, at 5:56 AM, [email protected] wrote:
> 
>> [Recommended]
>>
>> The 10 Craziest Business Practices Of The Book World
>> http://www.booktrade.info/i.php/30797
>> http://www.thenervousbreakdown.com/jefishman/2010/12/the-10-craziest-business-practices-of-the-book-world/
> 
> 
> Except of course, he's missing huge chunks of the financial  
> underpinnings that make those practice make sense.
> 
> In fact, he's making the same mistakes that sharp and experienced  
> outsiders have been making for at least the 20 years I've been in the  
> industry: he's applying the rules of thumb from other industries and  
> assuming that they work in ours. Usually those outsiders end up buying  
> or building a publishing house and losing their shirts, if they don't  
> learn better fast.
> 
> Of course, if ebooks ever become a major component of the mix (call  
> it, say, annual sales of $10 BILLION out of the $35 billion in the US  
> publishing industry), that might change. But that's not where we are,  
> and I don't think we'll be there for a few years, at least.
> 
> Marion Gropen
> Gropen Associates, Inc.
> Consulting By-The-Question,  Tools & Classes for Publishers
> www.GropenAssoc.com
> Her blog: www.GropenAssoc.com/blog
> 

Marion,

I'm sure it would be interesting and helpful to many on the list if you were able to expand on one or two of those.

Joseph


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