The last word: Lessons in online marketing

[A useful piece in the Financial Times. Many points of value for marketing thinking.]

The last word: Lessons in online marketing
http://www.ft.com/cms/s/0/2a11f680-24e2-11e0-895d-00144feab49a.html?ftcamp=rss&ftcamp=crm/email/2011120/nbe/InTodaysFT/product#axzz1BfFm3shz





Joseph Harris is Smile Poet
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