Four Reasons Why The Sales Growth Of E-books Will Be Slower Than Industry Executives Think

[Pro and Cons should read this. I think it points to a good basis for HOW change will take place; as the writer says, it doesn't affect the fact of change.]

Four Reasons Why The Sales Growth Of E-books Will Be Slower Than Industry Executives Think
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It's clear that digital represents the fastest growing segment of the
book industry, but will it grow as fast as industry executives think?
http://www.booktrade.info/i.php/31753
http://michaelhyatt.com/four-reasons-why-the-sales-growth-of-e-books-will-be-slower-than-industry-executives-think.html
"...by 2014, 50 percent of all books sold will be digital. I believe the number will be closer to 25 percent. That is, in fact, the planning assumption we are using at Thomas Nelson...."
"...Here's why:

  1.. Forrester's study was based on a survey of industry executives. 
  2.. E-book sales are still relatively small. 
  3.. The music industry hasn't even reached this benchmark yet. ... digital music sales are still only 46 percent of the overall music market.....
  4.. Readers are more attached to print books. Music has always been an audible experience. ...This is not true of books. ..."
[Thank you Hyatt, even if it was murdeer getting to your website!]




Joseph Harris is Smile Poet
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