Print book sales in 2011 drop by over 15% compared to the prior year

[A pessimistic piece for print books - and misusing statistics dreadfully. It does, though, underline the need for booksellers to be innovative.
A hint of the B&N response.]


Print book sales in 2011 drop by over 15% compared to the prior year
---------------------
The share of print sold online keeps rising, so that almost certainly means that print sales in stores has fallen even faster
http://www.booktrade.info/i.php/32131
http://www.idealog.com/blog/from-some-perspectives-we-are-tipping-right-now-and-publishers-metrics-will-show-i

Barnes & Noble Planning Brand Refresh
----------------------
Bookseller to Significantly Increase Marketing Outlay
http://www.booktrade.info/i.php/32150
http://adage.com/article/agency-news/barnes-noble-taps-mullen-creative-ad-duties/149020/#   [N.B. the # is part of the address]








Joseph Harris is Smile Poet
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