effect of bad book review

Is All Publicity Good Publicity?
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Research paper explores the impact of negative New York Times book
reviews on sales
http://www.booktrade.info/i.php/32559
'...

The paper concludes that while well-known authors suffer from negative reviews by decreased sales of 15%, "For books by relatively unknown (new) authors, however, negative publicity has the opposite effect, increasing sales by 45%." ...'

http://mhpbooks.com/mobylives/?p=29420





Joseph Harris is Smile Poet
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