Survey Reveals 40% Of iPad Owners Don't Read Books On The Device

  [A useful reminder that things can appear to be one thing, but develop 
into something different. Also note that though sales of devices may be 
up, that does not mean NEW buyers necessarily. Unfortunately the price 
of the full report starts at $3,250.]


Survey Reveals 40% Of iPad Owners Don't Read Books On The Device
----------------------------------------------------------------------
Also revealed a shift in demographic makeup
of the e-book buyer from
men to women
http://www.booktrade.info/i.php/33446
http://www.marketwire.com/press-release/survey-reveals-40-of-ipad-owners-dont-read-books-on-the-device-1507055.htm
'...According to media and publishing forecast firm Simba Information's*"Trade E-Book Publishing 2011  <http://ctt.marketwire.com/?release=748965&id=277531&type=1&url=http%3a%2f%2fwww.simbainformation.com%2fredirect.asp%3fprogid%3d81476%26productid%3d6056607>,"*  the survey also revealed a shift in demographic makeup of thee-book  <http://ctt.marketwire.com/?release=748965&id=277534&type=1&url=http%3a%2f%2fwww.simbainformation.com%2fredirect.asp%3fprogid%3d81476%26productid%3d6056607>  buyer from men to women during 2010 -- which brings the e-book format more in line with longtime trends in print books...'
'...The report finds owners of tablet devices do not make up the majority of e-book users, with 45% of survey respondents citing the PC or Mac as their e-reading device...'

'... "2010 expansion was less dramatic on the newcomer side, but the population of e-book buyers shifted away from the disengaged and occasional buyer and towards consumers who are more committed to reading print and digital books in general."
...'





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