Re: Re: marketing in general

joseph harris <[email protected]>
Newsgroups gmane.culture.literature.ebook-community
Message-ID <[email protected]>

On 22/06/2011 09:31, auwg wrote:
> I let this note through in hopes it could initiate a discussion about marketing in ways other than spamming or predatory methods.
> Ed
>
> --- In [email protected], "alanabarretto" wrote:
>    
>> Hey everybody,
>>
>> I've published my first ebook and I was wondering if you could give me any tips on marketing it :)
>>
>> I don't really know the portals or forums where it is ideal to get sales from and I could use the help...
>>
>> Thanks!
>>
>> Alana
>>
>> http://www.lulu.com/spotlight/lanarocksworld
>

Alana,

There are two broad lines for marketing.
1. Making sure it is where people buy; and
2. Making sure they know it is there.

Each book is different, and markets are different. So your job is to 
first know what market niche(s) your book is aimed at; in other words, 
what type of people might buy your book? Then you need to make contact. 
For you at this point I imagine your best starting point would be 
articles or a blog or both.

You can have your own website to sell from, but attracting people to it 
is not particularly easy. There are already many eretailers who do 
attract large numbers of book buyers. The biggest are Kindle, Apple and 
B&N(Nook); there are many others, some with specialist emphasis.

 From that point it starts to get more specific. But you have offered 
almost no information about the book, or whether you have read articles 
or books on preparing and marketing, and on ebook formats. Some detail 
is also going to vary from country to country, so mention of your 
domicile also helps.

Joseph Harris


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