Social Media Having Increasing Influence

[IBM survey; note this is the behaviour of defined groups, and not of

everyone.]

Social Media Having Increasing Influence
On Consumer Purchasing Decisions
http://www.booktrade.info/i.php/35754

http://www.theretailbulletin.com/news/study_finds_that_social_media_has_an_increasing_influence_on_purchasing_decisions_06-09-11/

'...Of this same group, 57% said that the most likely reason to ´follow´ a
retailer on a social network was to receive free trials of products or discount
coupons.  When going on to make the purchase, around 4 in 10 of these online
adults said they would still purchase the final product from within the store....'





------------------------------------

------------------------------------------------------
Post a message:   ebook-community [[at]] *
Unsubscribe:      ebook-community-unsubscribe [[at]] *
Switch to digest: ebook-community-digest [[at]] *
Switch to normal: ebook-community-normal [[at]] *
Put mail on hold: ebook-community-nomail [[at]] *
Administrator:    ebook-community-owner [[at]] *

(* == yahoogroups.com)
-------------------------------------------------------Yahoo! Groups Links

<*> To visit your group on the web, go to:
    http://groups.yahoo.com/group/ebook-community/

<*> Your email settings:
    Individual Email | Traditional

<*> To change settings online go to:
    http://groups.yahoo.com/group/ebook-community/join
    (Yahoo! ID required)

<*> To change settings via email:
    [email protected] 
    ebook-community-fullfeatured-hHKSG33TihhbjbujkaE4pw@public.gmane.org

<*> To unsubscribe from this group, send an email to:
    ebook-community-unsubscribe-hHKSG33TihhbjbujkaE4pw@public.gmane.org

<*> Your use of Yahoo! Groups is subject to:
    http://docs.yahoo.com/info/terms/