The Digital Future Still Is A Mystery If You Don't Publish 'Immersive Reading'

[I am not quite sure what Mike Shatzkin means by 'immersive reading' as

opposed to other reading, but his comments on the trends are very useful.]

The Digital Future Still Is A Mystery If You Don't Publish 'Immersive Reading'
http://www.booktrade.info/i.php/35953-38053
http://www.idealog.com/blog/the-digital-future-is-still-a-mystery-if-you-dont-publish-immersive-reading
'...but Kobo, the only retailer to discuss these matters, reports more unit sales in the agency price bands than at the low end where the self-published authors are....'

My head was swimming over the complexities of displaying varieties of
graphics. And what I really took away from his piece is the power of
print is much stronger than any simplistic forecasts recognise. He also
speaks of the increase in niche marketing.




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