Selling Direct Will Become An Essential Capability For Publishers To Have

[This happens to agree with my long held view, that publishers need
their own sales system. Here Mike Shatzkin is referring to each
publisher separately, and I have a view of publisher groups. But there
is a lot of useful discussion in this article. Shatzkin also points out
the potential power of the author.]

Selling Direct Will Become An Essential Capability For Publishers To Have
-------------------
We're at the point now where all publishers understand that direct
customer contact is essential
http://www.booktrade.info/i.php/35953-41357

http://www.idealog.com/blog/selling-direct-will-become-an-essential-capability-for-publishers-to-have/

-- 
"The consumer is not a moron; she is your wife." - David Ogilvy




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