How To Manipulate The Media Into Spreading Your Message

[As a brief inhabitant of the PR world (who actually took an exam in it!) I take the chance to
emphasize checking what words are being used, and how easy it is to
understand those words in a limited and/or different way. This book is
by a manipulator and, as a commenter says, the whole is in itself a
master-class example of how to do it.]

How To Manipulate The Media Into Spreading Your Message
http://www.booktrade.info/i.php/35953-41616
http://www.huffingtonpost.com/2012/06/29/ryan-holiday-trust-me-im-lying_n_1638080.html


-- 
"The consumer is not a moron; she is your wife." - David Ogilvy





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