Publishers Must Adapt (or Die)

[A better piece on the topic than many. And a reminder not to get settled in our ways, even if they are working for the moment. The message isn't just for big companies.]


Publishers Must Adapt (or Die)
---------------------------------------
Complex problems can't be solved by relying on expert opinion
http://www.booktrade.info/i.php/35953-41769
http://www.forbes.com/sites/suwcharmananderson/2012/07/09/publishers-must-adapt-or-die/2/




http://www.forbes.com/sites/suwcharmananderson/2012/07/09/publishers-must-adapt-or-die/2/

-- 
"The consumer is not a moron; she is your wife." - David Ogilvy



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