97% Discount On Ebooks Is Not Marketing

[This comment is on the UK Bookseller Association site.]

97% Discount On Ebooks Is Not Marketing
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It's Madness
http://www.booktrade.info/i.php/35953-41873
http://bookseller-association.blogspot.co.uk/2012/07/97-discount-on-ebooks-is-not-marketing.html

'...The truth is that if we all did the same the industry would be 
finished. There is no coming back from zero and once the consumer is 
conditioned to paying zero then asking them to pay more is a challenge....'

-- 
"The consumer is not a moron; she is your wife." - David Ogilvy



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