Sony Flogging Ebooks For 20p

[There is not much difference between 20pence [about 30c] and free, and 
not much difference in the policies of the big players. So while this 
revises one specific (who started the 20p price point) it doesn't change 
any major points of discussin on the future of the whole book industry.]

Sony Flogging Ebooks For 20p

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So of course Amazon is matching Sony's low prices
http://www.booktrade.info/i.php/35953-41929

http://www.futurebook.net/content/squash-and-squeeze
'...Had the promotion been confined to Sony that enthusiasm might seem 
justified. As it is, Amazon's price-matching widens the cut-price 
campaign to an audience already being trained to look for low prices....'

-- 
"The consumer is not a moron; she is your wife." - David Ogilvy



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